The Main Course- Website & Brand Brief
Investment: $1,997 · 4 weeks
You need a website that looks like you mean it. The Main Course gives your business a clear point of view with enough brand without looking DIY.
Pull up a chair if
You’re ready for a real website, not another DIY weekend
You don’t have a logo, or the one you have isn’t pulling its weight
You know what you do, but your website doesn’t say it yet
Here’s what’s on the table…
The brand brief: so your site knows who it’s talking to
Strategy call
Your purpose: why you do this work
Your audience: who you serve and what they’re searching for
The problem you solve, said plainly
Research on 2 competitors: what they’re doing and where you stand out
The look: so you stop looking DIY
Wordmark logo (your business name, styled)
Lettermark logo (your initials)
Color palette
Font pairing
The Website
Copy written from your brand brief
SEO setup: page titles, meta descriptions, and Google Search Console
Looks right on every phone and laptop
The Handoff
All your files, organized and yours to keep
A launch walkthrough so you can update your own site
Final file delivery- Color, black, and white versions in PNG, SVG, and PDF
What I need from you
Feedback within 48 hours ( That keeps us at 4 weeks)
Trust the process (and tell me when something doesn’t feel like you).
One revision round per phase, so make it count
Here's how this looks
6-8 weeks of intention
The Strategy
❋ Weeks 1& 2
I learn who you serve, then design your logo, colors, and fonts.
The Look
❋ Week 3- Copy & Layout
Research and copy go together like milk and cookies. The words come first, and the design is built around them
The Website & Handoff
❋ Week 4- Build & Launch
Your site goes LIVE.
